Arts marketing for creatives, by creatives

Cup of Ambition champions projects that are big in aspiration: from fringe theatre to main stages and everything in between. We offer affordable marketing support to theatres, companies and artists across the UK.

“A tour-de-force duo with an abundance of experience. I wouldn't hesitate to recommend them to any creatives out there.”
Ellie Simpson - Senior Producer and Programmer, Pleasance Theatre

Our Services

Understanding Your Audience

This is the first step to selling tickets. We work closely with you to identify target audiences, advise on best ways to reach them, and craft a strategy that sells tickets without losing your creative magic.

All Things Social Media

Get those algorithms working in your favour. From advice on eye-catching content, to mapping out a strategy across all platforms, we can give you the tools to use social media effectively.

Direct Marketing & Outreach

Not every potential ticket buyer is a regular theatregoer. We can help you think outside the box, reaching audiences from a broad range of networks through diligent research and direct communication.

Budgeting Advice

When your budget is tight, it can be difficult to know where to invest financially. From digital advertising to ticket offers, Facebook ads to print distribution, we can advise strategically on how to make every penny work hard.

Diversity & Accessibility

Engaging diverse audiences is a responsibility, not a turn of phrase. We ask that all our clients commit to engaging at least one target audience from an under-represented group (and we’ll work with you to help make that happen).

In-House Support

We know that venue marketing teams often have to shrink or expand as projects come in. With experience in working in-house for arts organisations across the UK, we're able to provide support to your team on a short or longer-term basis.

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