Arts marketing for creatives, by creatives
Cup of Ambition champions projects that are big in aspiration: from fringe theatre to main stages and everything in between. We offer affordable marketing support to theatres, companies and artists across the UK.
“A tour-de-force duo with an abundance of experience. I wouldn't hesitate to recommend them to any creatives out there.”
Ellie Simpson - Senior Producer and Programmer, Pleasance Theatre
Our Services
Looking for support for Edinburgh Fringe 2024? We are offering a selection of affordable marketing packages - click HERE to download our marketing pack and we look forward to hearing from you.
Understanding Your Audience
This is the first step to selling tickets. We work closely with you to identify target audiences, advise on best ways to reach them, and craft a strategy that sells tickets without losing your creative magic.
All Things Social Media
Get those algorithms working in your favour. From advice on eye-catching content, to mapping out a strategy across all platforms, we can give you the tools to use social media effectively.
Direct Marketing & Outreach
Not every potential ticket buyer is a regular theatregoer. We can help you think outside the box, reaching audiences from a broad range of networks through diligent research and direct communication.
Budgeting Advice
When your budget is tight, it can be difficult to know where to invest financially. From digital advertising to ticket offers, Facebook ads to print distribution, we can advise strategically on how to make every penny work hard.
Diversity & Accessibility
Engaging diverse audiences is a responsibility, not a turn of phrase. We ask that all our clients commit to engaging at least one target audience from an under-represented group (and we’ll work with you to help make that happen).
In-House Support
We know that venue marketing teams often have to shrink or expand as projects come in. With experience in working in-house for arts organisations across the UK, we're able to provide support to your team on a short or longer-term basis.
“I worked with Cup of Ambition on Punchdrunk’s the Burnt City.
At turns dynamic, imaginative, tenacious and ruthlessly efficient, they got to grips with a complex project in record time - deftly juggling internal and external stakeholders with patience, flexibility and delivering first class results. They’re a joy to work with and melded effortlessly into our team culture.
Would I work with them again? In heartbeat.
– Stephen Patry-Makin - Producer, Punchdrunk
What We Do
Commercial Shows
Photo credit: Julian Abrams, Punchdrunk’s The Burnt City
Off West End Theatre
Photo credit: Ali Wright, Godot Is A Woman
Outdoor Theatre
Photo credit: Greta Mitchell,
A Midsummer Night’s Dream
Festivals and Live Events
Photo credit: Roman Theatre Festival,
OVO Theatre
UK Tours
Photo credit: The Winston Machine, Kandinsky
In-House Marketing Support
Photo credit: Thomas Kirk Shannon, VAULT Festival