Arts marketing for creatives, by creatives
Cup of Ambition champions projects that are big in aspiration: from fringe theatre to main stages and everything in between. We offer affordable marketing support to theatres, companies and artists across the UK.
“A tour-de-force duo with an abundance of experience. I wouldn't hesitate to recommend them to any creatives out there.”
Ellie Simpson - Head of Theatre, Pleasance Theatre
Heading to Edinburgh Fringe in 2026? Our packages for marketing support are now live! Drop us an email for more info.
Please note: We are a marketing-only agency and do not offer PR support.
“I worked with Cup of Ambition on Punchdrunk’s the Burnt City.
At turns dynamic, imaginative, tenacious and ruthlessly efficient, they got to grips with a complex project in record time - deftly juggling internal and external stakeholders with patience, flexibility and delivering first class results. They’re a joy to work with and melded effortlessly into our team culture.
Would I work with them again? In heartbeat.
– Stephen Patry-Makin - Producer, Punchdrunk
What We Do
Commercial Shows
Photo credit: Julian Abrams, Punchdrunk’s The Burnt City
Off West End Theatre
Photo credit: Ali Wright, Godot Is A Woman
Outdoor Theatre
Photo credit: Greta Mitchell,
A Midsummer Night’s Dream
Festivals and Live Events
Photo credit: Roman Theatre Festival,
OVO Theatre
UK Tours
Photo credit: The Winston Machine, Kandinsky
In-House Marketing Support
Photo credit: Thomas Kirk Shannon, VAULT Festival